Excerpt
1 Sixty-five percent of men who take jeans into a fitting room of a store will buy them, but only 25% of women will do that.
2 Four percent of people shopping for computers on a Saturday morning will buy one, compared to 21% who will buy one after 5 p.m.
3 Eight percent of shoppers in a store that sells houseware use shopping baskets. Also, 75% of the people who use a basket will, in fact, buy something, as opposed to 34% of the shoppers who don’t use a basket.
4 Information about customers’ shopping patterns like those that are described above can help store owners make decisions that improve the sales in their stores.
(This posting includes handouts which you are welcome to use with your students.)*
See Select Category > ESL Reading Units Free: Reading for Insights (Introduction) for an introduction to these reading units. Reading Units: Reading for Insights (Introduction)
Common Sense Teaching ESL 